Do you run your own business? Are you getting enough eyes on your business? Need more email subscribers? Need more clients?! In today’s episode, Gloria Chou is talking with Cara all about PR visibility and why you need a system to get visible in your business.
You guys are going to absolutely love all the tips Gloria gives for those of us mompreneurs that are starting out and need a PR visibility strategies. Your audience is there … they are just hanging out with somebody else.
Let’s dive in.
1:41 Meet Gloria
3:06 What is PR and how is can help you grow your business and where it is right now
5:14 Feel like you’re a nobody?! Try this.
7:24 How do you structure your cold pitch and make it into a system so it’s easy
13:17 Getting started in outreach
18:50 Let’s talk about cold pitching
As a former TV producer and U.S. Diplomat, I’ve spent my entire career using various media to elevate and inspire. But I always hear from founders doing incredible things that the reason they aren’t telling their story to a wider audience is that they think they “aren’t ready yet.”
As someone who has worked extensively with unknown/early-stage founders and have gotten their stories into top-tier outlets such as the New York Times and The Wall Street Journal BEFORE they are even funded or launched, I’ve discovered that this is the #1 limiting belief that stands between where they are now, and where they would like to go.
My approach to PR is unconventional and unlike anything you’ve seen, because I created them out of necessity. I have never worked at an agency, have never had industry contacts or been a part of the “cool kids club”, and cold-called my way to gaining 1 billion organic views for small but mighty businesses across every industry. From hacking my own PR and turning rejection into a proven formula that works, I now teach my CPR pitching method™ to scrappy founders around the world.
That’s why I believe that PR shouldn’t be a luxury item that only later-stage companies can benefit from — and that’s why I create powerful custom solutions for early-stage founders looking to break free from the agency model and have 100% transparency into their media relationships. By empowering founders with agency-level tools and strategies to take ownership of their own PR, founders can achieve what was once thought to be “impossible” with only 1/10th of the cost of an agency.
My #1 mission is to empower the underdogs and bootstrapping small businesses to go BIGGER with their message without breaking the bank.
Because EVERYONE deserves to be seen, heard, and valued—regardless of who they “know” or how “big” their business is.
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