Are you working towards launching a business that you have always wanted to start? In this episode, Cara shares a clip from a workshop she conducted on making your dream business a reality.
Creating a business from scratch is a tough act to accomplish. There are so many things to consider like what kind of business you want to start, how much to charge and how to successfully market yourself. Starting a business as a stay at home mom who has a million other things to do is even harder. Cara shares needing to “take a walk” to really think about your idea. Fit some time into your day to go for a walk and think about your vision and how the business fits into your life right now. You might realize that your life is too hectic at the moment to start a business. That is completely fine! But it is important to consider if it is possible.
A question to ask yourself is: what does success look like to you? Think about how happy you will be if you reach a certain number of subscribers or you make “x” amount of money. Also think about the possible obstacles that exist if you start a business. Obstacles will happen with anything in life and will come from left field. You need to be able to have a plan in case something goes wrong or you can’t work for whatever reason. If you are not in the right situation to take on the obstacles that come with starting a business, that means it does not fit in with your life.
When starting a business, it is important to understand how you are going to help people. It is also important to convey that message. Think about how you will help, who you are going to help and what the outcome will be. Once you get that understanding and convey that message, you are all set up to start.
If you are unsure of how things will progress in your business, consider doing a beta round. What a beta round helps one do is fix the process as it is going on. For example, if you are selling a course for the first time, charge individuals 50% of what it would normally be. This way you get the experience of running the course and you can get feedback from participants. This will help you fine tune the course for the next round. As you get more confident and run a few more courses, bring the price up to what you want it to be.
Take a listen to learn more!
1:04 The importance of considering how a project aligns with your current life
5:34 Define what success would look like for your project
8:43 Acknowledge and address roadblocks
13:03 Crafting a clear statement that conveys how you help people
17:36 Beta round!
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